A few months after teen shooters killed 12 classmates and her father at Columbine High School, Coni Sanders was standing in line at a grocery store with her young daughter when they came face to face with the magazine cover.
It showed the two gunmen who had carried out one of the deadliest school shootings in U.S. history. Sanders realized that few people knew much about her father, who saved countless lives. But virtually everyone knew the names and the tiniest of details about the attackers who carried out the carnage.
In the decades since Columbine, a growing movement has urged news organizations to refrain from naming the shooters in mass slayings and to cease the steady drumbeat of biographical information about them. Critics say giving the assailants notoriety offers little to help understand the attacks and instead fuels celebrity-style coverage that only encourages future attacks.
The 1999 Colorado attack continues to motivate mass shooters, including the two men who this week stormed their former school in Brazil, killing seven people.
The gunman who attacked two mosques in New Zealand on Friday, killing at least 49 people, was said to have been inspired by the man who in 2015 killed nine black worshippers at a church in Charleston, South Carolina.
Adam Lankford, a criminologist at the University of Alabama, who has studied the influence of media coverage on future shooters, said it’s vitally important to avoid excessive coverage of gunmen.
RELATED: Trump downplays rise of white nationalism after New Zealand massacre
“A lot of these shooters want to be treated like celebrities. They want to be famous. So the key is to not give them that treatment,” he said.
The notion hit close to home for Sanders. Seemingly everywhere she turned — the grocery store, a restaurant, a newspaper or magazine — she would see the faces of the Columbine attackers and hear or read about them. Even in her own home, she was bombarded with their deeds on TV.
“Everybody knew (Dylan) Klebold. Everybody knew (Eric) Harris. And if you said the two together, they automatically knew it was Columbine,” Sanders said. “The media was so fascinated — and so was our country and the world — that they really grasped onto this every detail. Time and time again, we couldn’t escape it.”