BoardRE is banking on the appeal of all-cash offers in Denver’s competitive housing market

When Michelle Betts first heard her clients planned to go through an upstart called BoardRE for their home loan, the real estate broker wasn’t sold.

“I actually tried to convince my clients to use a couple of other lenders I had worked with before,” the seven-year veteran with Denver’s Your Castle Real Estate said. “I had never heard of anything like that, and I didn’t want to put my clients’ money at risk.”

Betts isn’t alone there. Few people outside of Silicon Valley have heard of Board. At least not yet. The venture-backed startup launched this spring. Denver is its debut market.

What sets Board apart from traditional loan originators? It turns every offer into an all-cash offer by using a stockpile of backer cash to buy homes on behalf of approved borrowers. Board buys the home, then closes the loan — usually within two weeks, according to the company’s marketing materials — and transfers ownership to new owners for the exact same price. There are no added service costs to buyers, sellers or real estate agents, according to the company. Board’s earnings come from loan originator fees.

The key to the business model is the belief that all-cash offers close deals faster and smoother than loan-contingent deals. By making even a buyer with 5 percent or less to put down an all-cash contender, Board aims to level the homebuying playing field in competitive markets like Denver.

RELATED: In Denver housing market, what was hot is now cold. See where your ZIP code ranks in home prices.

“The endgame here is a cash-only real estate future where everyone has an equal shot at their dream home,” company co-founder and CEO Adam Pollack said.

Board’s roots date back to 2014 when Pollack met co-founder Nick Friedman when the two were freshman at Williams College in Massachusetts. Pollack later transferred to Harvard but the two, both 23, eventually dropped out of school to work on an idea that became Board. They started in Denver last year, trying to work with existing banks to create an all-cash offer option but nothing panned out.

“You can’t count on the traditional players to build something outside of their realm,” said Friedman, the company’s chief operating officer. “That’s what we found.”