Denver’s stay-at-home order triggered huge sales — and safety concerns — for city’s cannabis businesses

When Denver Mayor Michael Hancock announced recreational marijuana shops would be forced to close under the city’s stay-at-home order Monday, the response from customers was swift. They swarmed local dispensaries to stock up on products and caused enough of a stir that the mayor rescinded the moratorium just three hours later.

As more counties announce stay-at-home orders that will affect more than 2 million people in the metro area, cannabis industry personnel say it’s worth reflecting on the Denver announcement’s impact — both good and bad.

Colorado Gov. Jared Polis deemed marijuana dispensaries “critical” retail businesses, meaning they’re allowed to remain open during the coronavirus pandemic with some restrictions. If a city or county individually imposes stricter rules on how they operate, however, those will supersede state regulations.

On Monday, Denver dispensaries saw their biggest sales day of the year so far, according to data firm Flowhub. Sales were up 140% compared to an average Monday, the company reported, and 13% higher than Saturday, March 16, when Coloradans concerned about the coronavirus made a run on groceries, toilet paper and other necessities, like marijuana.

At 4 p.m., following Mayor Hancock’s news conference, sales were nearly four times higher than a typical Monday at the same time, reported Flowhub, which aggregated numbers from a sample of dispensaries’ point-of-sales system data.

St. Patrick’s Day is usually one of the largest purchasing holidays at Cannabis Station by Rocky Mountain High, said store manager Ben Prater. But since festivities were canceled this year, March 23 sits as the dispensary’s top grossing day so far.

Before the mayor’s announcement, the store had done $400 in sales, he said. By the end of the day, customers spent $15,000 on cannabis products.

“We went from zero to 60 in like 30 minutes,” Prater said. “We had a line for about five hours.”